PSY 305 Lecture Notes - Lecture 16: Nucleus Accumbens, Risk-Seeking, Reward System
2 Jul 2019
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Document Summary
Prescriptive (normative) models: tell us how we should make decisions to be considered rational. Descriptive models: tell us how we actually make decisions. A simple cognitive rule that is easy to apply and usually leads to acceptable answers, but can also lead to errors. Used to judge the likelihood or frequency of event or occurrence. Be biased by information that is easier to recall. Be biased by examples they can easily retrieve and they use these search examples to test. The tendency to rely on availability can have social implications. A portrayal of racial and ethnic groups in the media. Leads you to judge that an event is likely to belong to a category if the event has the features that you strongly associate with that category, is about the resemblance. Conjunction rule: the probability of a conjunction of two events can never be greater than the probability of one of the events alone.
