MIS 111 Lecture Notes - Lecture 44: Mobile Commerce, Mass Media, Text Messaging

• School: University of Arizona
• Department: Management Info Systems Main
• Course: MIS 111
• Professor: Mark Patton, William Neumann

Document Summary

Mobile is extremely personal: a mobile device is uniquely personal. If we overload them with mobile ads or text them without their permission, they will cut us off: cell phones changed our relationship with communication technology. "for the first time, you were calling a person, not a place " - martin cooper (inventor of the cell phone) Mobile search: effective marketing targets immediate needs, 70% of mobile search users complete their task within 1 hour (compared to 30% with desktop, a search for "urgent care clinic" could trigger "open 24 hours! No appointment necessary!: a search for "mexican food" from 11 a. m. - 2 p. m. could trigger an ad featuring a lunch special, searches from 4 - 6 p. m. could feature 2 for 1 margaritas, online and mobile. Innovation around location: horizontal (point to point, better here to there, horizontal enabler = more usage of current service, examples. Junction views: 3d city models, traffic, weather.