PSY 110 Lecture Notes - Lecture 11: Anne Treisman, Echoic Memory, Iconic Memory
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Projector, can control how long to display images (1/20th of a second) Sperling did experiments (1960): said that people just can"t remember image long enough, not that they didn"t see it. Echoic memory: auditory sensory registry (anne treisman. Short term memory/working memory (less than 1 minute) Memory: the process of storing newly acquired information. Serial position effect: study diagram in notes. Parabola like graph represents 8 word series . Proactive interference:what came earlier interfered with what comes next. Retroactive interference: what happened recently interfered with what came before. Ex:previous name gets in way of new info=proactive. Primacy effect: words at beginning are more easily recalled (first impressions important) Recency effect: words at end easily recalled. Most people can remember about 7 things. Proposals for evolutionary reason for short term memory. Short term memory might be for communication. Gives us a sense of the moment. Takes most time, but hardest to forget.