PSY 110 Lecture Notes - Lecture 7: Echoic Memory, Slide Projector, Iconic Memory
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Iconic memory (visual sensory memory) measured period of time) Used for exposing objects to the eye for a very brief. Show you image of a group of letters for 20th of a second; depending on a tone they play afterward, you would write down a certain row ( not classical conditioning) Tone proves that there is a sensory register. Short term memory (less than 1 minute) The workbench of memory: we have to do something in order to save or store info. Example: when yelling at one kid, accidentally saying older kid"s comes next (early info interferes with memory of what comes later) name. Example: after moving to a new house, can"t remember old address name because new address is blocking it. Chunking: expand limited memory into slightly larger memory by chunking info into smaller pieces. Shallow processing (not really paying attention or absorbing the info)