CHM 592 Lecture Notes - Lecture 10: Icm Partners, Talent Agent, Virtual Reality

• School: University of Miami
• Department: Chemistry
• Course: CHM 592
• Professor: Dupagne Michel

Document Summary

3 s"s of being a successful agent: 1. Ability to service clients (attending to their needs 24/7 whether professional or personal) About 300 talent agencies in la: most are boutique agencies represent only 1 category (ex: only movie composers, some are major agencies international creative management agency (icm), paradigm agency, creative artist agency (caa) Full service agencies = having a department to cover all their client"s needs and may have office around the world. Ex: concert department, commercial department, tv department, personal appearance department, new media department (gaming and virtual reality) Why do big name actors need an agency: you owe them 10% of your commission , they stay because of packaging possibilities (being paired with the. Best directors, producers, other actors, screenwriters, etc. : this cant be done by an entertainment attorney alone, the talent will end up with more money paying the 10% commission to their agent then if they didn"t have the agent.