MC 3031 Chapter : Advertising3031
Document Summary
Advertising: bringing a brand to life by any means necessary for the consumer. Integrated marketing communications: social media, public relations, event planning, direct mail, web, advertising, seo(search engine optimization), e-mail marketing campaign is using multiple channels to communicate your message. Specialized- boutique agency ex: only outdoor or only web/app design. B2c/b2b- entities that focus on just business to business. In house- lsu designing lsu"s pamphlets/web/media. working within a corporation"s advertising department. (can get boring) Community will start to recognize do to present. Pitch/spec- give ideas for free. unethical because they could own rights to something any agency pitches. Take good ideas, hire other agency for cheap. Rfp (request for proposal)- gather creative materials/prices/past work/what you"ll. Markups- if photographer charges 1000, charge client 1500 to charge for the coordination this. Retainer- flat fee a month, do all their work for them. level across month.
