PSYC 100 Lecture Notes - Lecture 2: Short-Term Memory, Iconic Memory, Sensory Memory

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Within stm, there are three basic operations: iconic memory - the ability to hold visual images, acoustic memory - the ability to hold sounds. Conformation bias-you look for information to confirm your initial opinion or unproved hypothesis, so much so that you"ll ignore information not supporting or minimize it to unimportant. State-dependent memory: the state in which you memorized something is needed to revive the memory, example-you were drunk while tying code so you need to be drunk to remember it. Elaborative rehearsal involves forming associations with other meaningful things. The more associations you form when you encode the information, the more likely you are to encode, store, and retrieve the information later. Acronym-b. r. a. s. s. where each letter stands for something you need to remember. Acrostic-a sentence where the first letter of each word is associated with something. Heuristics are shortcuts for decision making-we hear it more often-ts already in your brain-availability. Representative heuristic: based on stereotypes we already have.

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