ECON 200 Lecture Notes - Lecture 15: Marginal Revenue, Marginal Cost, Variable Cost
Document Summary
Firm"s pro t maximization question: how many units to produce. Reminder: pro t = q * (p - ac) When deciding the quantity to produce, a rm additionally must decide whether to: keep producing, continue in the short-run, but shut down in the long run, shut down in the short run and in the long-run. Three possible cases: revenue per unit (=price) is more than total cost per unit (atc): Keeps producing: revenue per unit (=price) is less than total cost per unit (atc), but more than variable cost per unit (avc): rm loses money. P < afc + avc but p > avc. Fixed costs remain and are sunk in the short-run. The loss per unit is less than the xed cost. So the total loss is less than xed cost. If it shuts down it has to pay the xed cost which is more than loss.