ECON 200 Lecture Notes - Lecture 16: Marginal Revenue, Natural Monopoly, Perfect Competition
Document Summary
Monopolies exist because of barriers to entry that prevent other rms from entering the market. (cid:12254) (cid:12254) (cid:12254) (cid:12254) A natural monopoly refers to a market where a single rm can produce the entire quantity demanded in market at a lower cost than multiple rms. Monopoly markets di er from perfectly competitive markets with regard to their demand curves. When a monopolist produces more of a good, the market price is driven down. Therefore, producing an additional unit of output has two e ects on total revenue: quantity e ect: total revenue increases, price e ect: total revenue decreases. Because of decrease in price when quantity increases, marginal revenue decreases faster than demand. Total revenue is maximized when marginal revenue equals sh. Average revenue equals price and is greater than or equal to marginal revenue: if demand is linear, marginal revenue decreases twice as fast as demand.