BMGT 350 Lecture Notes - Lecture 10: Marketing, Excess Supply, Chutzpah

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 350
• Professor: Henry Boyd

Document Summary

Expressing misery or grief; aching, mournful, regretful. Sweet to the taste, delightful to the ear, soothing, agreeable. A very confident attitude bordering on being rude. Successful, well known, respected, standing out or distinguished. Lack of spirit or enthusiasm, boredom, bored, blah. Having or showing knowledge that is gained by studying, the notion of being scholarly or well read. Substitution of an agreeable statement for something more. Kellyann conway & meet the press: alternative facts". Alternative facts is a substitute for lying. A phone can be used as a calculator, flashlight, computer . Social: positive response consumers get from others. Friends excited when you can call them. Psychological: mental energy involved in making purchase. Mental anguish about whether or not you should buy a new cell phone because you already have a laptop and a different phone. Behavioral: physical energy consumers expend to buy.