BMGT 350 Lecture Notes - Lecture 3: Infomercial, Rust Belt, Chutzpah

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 350
• Professor: Henry Boyd

Document Summary

Expressing misery or grief; aching, mournful, regretful: dulcet. Sweet to the taste, delightful to the ear, soothing, agreeable: effrontery. A very confident attitude bordering on being rude: eminent. Successful, well known, respected, standing out or distinguished. Lack of spirit or enthusiasm, boredom, bored, blah: erudite. Having or showing knowledge that is gained by studying, the notion of being scholarly or well read. Substitution of an agreeable statement for something more unpleasant. Kellyann conway & meet the press: alternative facts": alternative facts is a substitute for lying. A phone can be used as a calculator, flashlight, computer . Social: positive response consumers get from others. Friends excited when you can call them. Experiential: sensory enjoyment consumers gain: 2. Psychological: mental energy involved in making purchase. Mental anguish about whether or not you should buy a new cell phone because you already have a laptop and a different phone. Behavioral: physical energy consumers expend to buy.