CTD 231 Lecture Notes - Lecture 2: Fast Fashion, Street Fashion, News

• School: University of Alabama
• Department: Clothing, Textiles and Interior Design
• Course: CTD 231
• Professor: Suhr

Document Summary

Ctd 231 sewn product analysis notes - 2/9/16. The season identifies the time of the year the product will be worn or used influences fabric selection, colors and styles. Designed and manufactured far ahead f the actual calendar in order for them to be shipped in time. Fall/winter lines are shown in february/march for delivery during late summer early fall. Spring/summer lines are shown in september/october for delivery. Many companies offer 4-6 seasonal collection per year with several deliveries available within a seasonal collection. A brand is the cumulative image of a business, product, or service communicated to consumers through a name, sign, symbol or slogan. Branding is a competitive strategy to distinguish and market the brand through product and/or service provided. Brand image is a consumers set of assumptions and feelings about products. Lifestyle brands - large array of product lines. Brand equity refers to the value that accrues to a brand for customers, who.