CTD 231 Lecture Notes - Lecture 9: Fast Fashion, Private Label, Trade Dress

• School: University of Alabama
• Department: Clothing, Textiles and Interior Design
• Course: CTD 231
• Professor: Reaves

Document Summary

Ideas may be sketched by hand or computer drawings. More common for higher price points requiring a custom-fit or fluid silhouette. Style modification: bodies recurring styles from previous collections that sold well. Perfected patterns have been fit and graded; changed to adapt for new details. Carryover bodies are very cost-efficient to produce. Knockoffs: garments adapted or modified from products designed by other firms. Pictures or actual product off the rack. Legal in the u. s. justified as paying homage to designers" good ideas: private label product developers are rethinking the merits of this derivative approach as a business strategy. Many have set up sophisticated design departments to develop their own silhouettes: fast fashion chains thrive on their ability to take an idea see on designer runways and interpret it. Legal protection for the design of apparel: premise of fashion-basic elements constantly mixed and morphed into new combinations that reflect the times.