ANT 101 Lecture Notes - Lecture 8: Hawthorne Effect, Emic And Etic
Document Summary
Fieldwork techniques: deductive and inductive research approaches. Deductive research: posing a research question/hypothesis, gathering empirical data and assessing the findings regarding the question. Collects quantitative data: gathering and studying numeric information with tables, Inducting research: avoids hypothesis formation before research and takes lead from charts culture being studied. Information is gathered unstructured, informal observation, conversation. Etic: data collected from questions and categories to test hypothesis. Emic: what insiders do and perceive about their culture, perceptions of reality, explanations for why they do things: participant observation. Researcher must participate and observe at the same time. Participant: researcher must adopt the lifestyle (housing, food, language, clothing) to improve quality of data by keeping everything and everyone acting normal. Can overcome the hawthorne effect: research bias because participants change their. Still has some sort of impact on the people they are studying behaviour to conform to expectations of researcher: talking with people.