STHM 3428 Lecture Notes - Lecture 4: Product Sample, Starbucks, Iphone 8

• School: Temple University
• Department: Sport, Tourism and Hospitality Management
• Course: STHM 3428
• Professor: Ira Rosen

Document Summary

Sthm 3428 sponsorship, fundraising and ancillary revenue event mgmt. Marketing is basically to convincing someone to do something or buy something. The main thing that is common with all three of these topics is that there is never enough time; never amount of time during the day. Special events are about excitement, creativity and the generation of experiences and memories: doing something different, personal meaning and creating a memory, creating something that stands out in our minds. In many cases, se are used as a marketing tool: selling different things to generate an event, marketing is extremely important in events. One of the fastest growing fields in marketing and advertising today. It"s everywhere you look in today"s culture even though you can barely recognize it in the majority of the event marketing programs when you see them. Why: there are many flavors to event marketing and there are no hard rules about what exactly and isn"t event marketing.