STHM 3428 Lecture Notes - Lecture 2: Professional Certification, Trade Association, Shriners

• School: Temple University
• Department: Sport, Tourism and Hospitality Management
• Course: STHM 3428
• Professor: Ira Rosen

Document Summary

Incentive programs/travel: when you sell x amount of sales, you can travel for a discount. Training seminars: training for the salespeople for like a car. Management meetings: when the company comes together and talk about the company. Sales meetings: learn sales techniques and learn more about their company. Stockholders meetings: people who have shares in the certain company. Product launches: hypes up the product and get people to come out to the store; free marketing, creating a buzz or excitement over that product. Grand openings: creates excitement and atmosphere that you want to be a part of something, building or property opens to the public. Ground breakings: creates excitement that there will be a building in a certain amount of month. Media interest: will they care, depends on a certain place. Some differences between association events and corporate events: tax status- united states thing, not international (nonprofit, discretionary events (by choice, volunteer) vs mandatory, committees vs staff.