STHM 1113 Lecture Notes - Lecture 1: Ostrich, Under Armour, Switching Barriers
15 Mar 2016
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Document Summary
No-it"s just chaos; just rolling down a hill; stupid. A lot of activities turn into sports. Most people maybe thought oh this will never be a sport . An activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment (oxford) Any activity, experience, or business enterprise for which the primary focus is fitness, recreation, athletics, and leisure related. 3 product segments of the sport industry. Based on types of products sold or promoted by businesses or organizations within them. Useful tool for students interested in sport market. All sport-related products (goods, services, places, people, and ideas) offered to the customer. Sport performance as offered to the consumer as a participatory or spectator product. Products needed or desired to produce or to influence the quality sport performance. Temple has a contract with under armour. Products offered as tools to promote the sport product.
