MKTG 2101 Lecture Notes - Lecture 2: Business Process, Reuse, Supply Chain

• School: Temple University
• Department: Marketing
• Course: MKTG 2101
• Professor: Craig Atwater

Document Summary

Physical distribution the activities that move finished goods from manufacturers to final customers, including order processing, warehousing, transportation, and inventory control . Activities to ensure that good are always available to meet customers" demands. Channel of distribution the series of firms or individuals that facilities the movement of a product from the producer to the final customer. Channel intermediaries firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user. Breaking bulk dividing larger quantities of goods into smaller lots in order to meet the needs of buyers. Create assortment to provide a variety of products in one location to meet the needs of buyers. Transportation and storage occurs when retailers and other channel members move the goods from the production point to other locations where they can hold them until consumers want them.