MKTG 2101 Lecture 11: mar11
12 Mar 2018
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Document Summary
Retailing the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use. Merchandise mix the total set of all products offered for sale by a retailer, including all products lines sold to all consumer groups. Supercenters large combination stores that combine economy supermarkets with other lower-priced merchandise. Convenience stores neighborhood retailers that carry a limited number of frequently purchased items and cater to consumers willing to pay a premium for the ease of buying close to home. Supermarkets food stores that carry a wide selection of edibles and related products. Box stores food stores that have a limited selection of items, few brands per item, and few refrigerated items. Specialty stores retailers that carry only a few product lines but offer good selection within the lines that they sell. Category killers a very large specialty store that carries a vast selection of products in its category.
