ADV 2005 Lecture 3: Social Media In class Notes-Content

• School: Temple University
• Department: Advertising
• Course: ADV 2005
• Professor: Geoffrey G. Klein

Document Summary

Creating and distributing, valuable, relevant and consistent content to attract and retain a clearly defined audience. If no one is engaging with your content then it isn"t doing its job. What makes social content different from other forms of content. People can pick and choose what can be watched and read. Know your audience, know how to engage them with your content. 67% say it"s to keep in contact with friends and family. 2/3 of americans are getting their news from social media.