HLTH 403 Lecture Notes - Lecture 4: Susan Ward, Complex Differential Form, Snack
13 May 2019
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Lecture - advertising and the media (susan ward) Hlth 403 - consumer health - module #4. Social marketing = influencing human behavior by creating, communicating, and delivering products and services to target audience members for the purpose of advancing (public health) objectives rather than for commercial profit (maibach, 2003, p. 41) Prevention marketing = cdc"s adaptation of social marketing in which science-based marketing techniques and consumer-oriented health communication technologies are combined with local community involvement to plan and implement prevention programs. Essentially, prevention marketing equals social marketing plus community involvement (cdcynergy, n. d. , p. 5) Advertising = a strategy that keeps consumers interested and motivated to use a product. Product = ranges from an actual product (physical object) to a health related service (health program) or even an idea. Price = monetary cost or time, effort, risk of embarrassment. Place = the means of distribution for the product. Promotion = keeping consumers interested and motivated.
