COMM 325 Lecture Notes - Lecture 23: James Vicary, Product Placement, Federal Trade Commission
20 Jan 2017
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Next week (tuesday only) is chapter 14 and the green article. Advertising paid materialist speech the messages for which companies pay in order to shape, reinforce, and change attitudes (p. 385). Marketing: the broader term that refers to the activities and processes by which a society communities products and services of value to masses of consumers. 1957: james vicary claims he has broken into the minds of viewers at a movie and influenced them to buy popcorn and coke. Subliminal perception as occurring when stimuli are discriminated by the sense yet are transmitted in such a way that they cannot reach conscious awareness, even if attention is directed to them (p. 388) Perloff then suggest that given this scientific definition a subliminal advertisement is one that includes a brief, specific message (picture or words or sounds) that cannot be perceived at a normal level of conscious awareness. (p. 389)
