COM 107 Lecture Notes - Lecture 12: Prime Time, Drive Time, Podcast
8 Nov 2016
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Programming and genres: co(cid:373)edy, dra(cid:373)a, soap operas, sports, (cid:374)e(cid:449)s, (cid:373)usi(cid:272), (cid:272)hildre(cid:374)"s progra(cid:373)(cid:373)i(cid:374)g. Television physically took the place of the radio in the living room. Radio adapted to become a more specialized medium. We listened outside the home as it became standard in cars and portable with transistors. Saw rise of formats on radio: rotation of songs played by popular djs, top 40 radio immediately appeals to teens. Mostly local draw but nationally some big names. Even more specialized stations: good for advertisers, reach target audiences more cheaply than tv. Most popular: country, news/ talk/ information (fastest growing format, especially sports, adult contemporary, contemporary hit/ popular, classic hits/ rock. Radio is the most popular medium in the world. What you want in a natural disaster. Best (cid:373)ea(cid:374)s for ad(cid:448)ertise(cid:373)e(cid:374)t (cid:271)e(cid:272)ause it"s the last thi(cid:374)g you hear (possibly) before going shopping. Investigative reporting (muckraking: longer pieces exposing injustices. Photojournalism: margaret bourke white, visual essays in national geographic, life.
