COM 107 Lecture Notes - Lecture 19: Prime Time, Natural Disaster, Hd Radio
3 Nov 2016
School
Department
Course
Professor
Document Summary
Our mass medium of 30s-50s had to reinvent itself. Its programming and genres: comedy, drama, soap operas, childrens programming, news, music. Even its place in the living room or den. O radio adapted it (cid:271)e(cid:272)a(cid:373)e a spe(cid:272)ialized (cid:373)ediu(cid:373) We listened outside the home as it became standard in cars and portable with transistors. Developed fm"s crisp quality especially for music. Saw rise in formats on radio via rotation of songs played by popular djs. Top 40 radio immediately appeals to teens. Today 15000 radio stations (just in us) Mostly local draw but nationally some big names as rush limbaugh. Even more specialized stations good for advertisers who reach target audiences more cheaply than tv. News/talk/information 11% (but the fastest growing format = sports talk) Top 3: iheartradio run by su alum, john sikes, cumulus, town square. Satellite radio xm/sirius merged in 2008 (14 mil subscribers) Most popular medium in the world: literacy, vocabulary, electronics, battery run.
