B MGT 341 Lecture Notes - Lecture 15: Acronym, The Digital Age, Videotelephony
Communication in The Digital Age
Communication
• The exchange of information between a sender and a receiver, and the inference (perception) of
meaning between the individuals involved
• A process that takes place between two or more people
• Every managerial function and activity involves some form of direct or indirect communication
• Ever perso’s ouiatio skills affet oth persoal ad orgaizatioal effetiveess
The Communication Process
• Sender, Message, and Receiver. The sender is the person wanting to communicate
information—the message. The receiver is the person, group, or organization for whom the
message is intended.
• Encoding. Communication begins when a sender encodes an idea or thought. Encoding entails
translating thoughts into a code or language that can be understood by others. This forms the
foundation of the message.
Selecting a Medium
• Managers can communicate through a variety of media. Potential media include face-to-face
conversations and meetings, telephone calls, charts and graphs, and the many digital forms
(e.g., e-mail, texting, voice mail, videoconferencing, Twitter, Facebook, Blackboard, etc.).
Choosing the appropriate media depends on many factors, including the nature of the message,
its intended purpose, the type of audience, proximity to the audience, time horizon for
disseminating the message, and personal preferences.
• All media have advantages and disadvantages.
Basic Dimensions of the Communication Process
• Decoding and creating meaning
o When receivers receive a message
o Process of interpreting and making sense of a message
o Can be influenced by cultural norms and values
• Feedback
o The reeiver epresses a reatio to the seder’s essage
• Noise
o Anything that interferes with the transmission and understanding of a message
Media Richness
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
The communication process: sender, message, and receiver. The sender is the person wanting to communicate information the message. The receiver is the person, group, or organization for whom the message is intended: encoding. Communication begins when a sender encodes an idea or thought. Encoding entails translating thoughts into a code or language that can be understood by others. Selecting a medium: managers can communicate through a variety of media. Potential media include face-to-face conversations and meetings, telephone calls, charts and graphs, and the many digital forms (e. g. , e-mail, texting, voice mail, videoconferencing, twitter, facebook, blackboard, etc. Media richness: the capacity of a given communication medium to convey information and promote understanding. (richer channels convey more information. , media richness factors, feedback, channel, type, language source. Active listening: the process of actively decoding and interpreting verbal messages, requires cognitive attention and significant information processing. Listening styles: active i"(cid:373) full(cid:455) i(cid:374)vested.
