SOC 201 Lecture Notes - Lecture 4: Blue Brain Project, General Social Survey, Ethnography
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Naturalistic observations: field work, researchers make observations in a natural setting over a period of time, used to describe and understand how people in a social or cultural setting live, work, and experience the setting. Process: describes setting, events, and the person, analyze the categories that emerge, researches must interpret what occurred, generate hypothesis that helps explain what was observed, write a final report of results. Problem: researcher participation can affect what is to be observed, research concealment poses ethical quandaries. Ethnography the greek (ethn s), meaning "a company, later a people, nation" and. In the fields , not the lab: careful observation and counting of specific behaviors, systematic observation = naturalistic observation + counting. In all observation studies, we need to worry about: reactivity, reliability, generalizability. Case study: describe an individual, like an ethnography but for only one person, very useful for rare cases.