PSY 3213L Lecture Notes - Lecture 6: Naturalistic Observation, Content Analysis, Psychobiography
12 Aug 2017
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Document Summary
Scriberner used this to identify how business decisions are made: techniques, observing. Surveying documents: goals, describe setting, events, and persons, analyze the categories that emerge, researcher must interpret what occurred, generate hypotheses that help explain the data, write a final report of results, needs accurate descriptions and objective interpretation. Identifying the scope of observation: strenths, useful in complex and novel settings, limitations, cannot be used to study all issues. Less useful when stuyding well-defined hypotheses under precisely specific conditions: constant reanalyzing and hypothese revision needed. Systematic observation: careful obsdervation of specific behavior sin a particular setting, coding systems, methodological issues, equipment, reactivity, reliability. Invovles using previously compiled informationto answer research questions. Survey arches: written and mass communication records, content analysis of documents. Systematic analysis of exisitng documents: requires coding system, can addres questions that can be addressed in no other way.
