ECON 001A Lecture Notes - Lecture 2: Marginal Revenue, Marginal Cost, Market Power
Document Summary
Monopoly - the ability to raise price above marginal costs without fear of competition is called market power. Ex: price is 16, quantity is 2. Total revenue 1 = 16x2 = 32. If price drops to 14 and quantity is now 3. Total revenue 2 = 14x3 = 42. Profit maximizing quantity is where marginal cost and marginal revenue intersect then u draw a line down and that"s the quantity. This is also where profit maximizing price is. Where it intersects then u draw a vertical line up and where it hits the demand curve is where the profit max price is. Profit is the rectangle from the point on the profit maximum price down to where the vertical line hits the. Monopolist must consider demand curve to define price. Costs of monopoly: deadweight loss, corruption and inefficiency, just seeking favors from government. Benefits of monopoly: incentive for research and development leads to ecomonic growth, 50% in 1990s reduced deaths.