ECON 001A Lecture Notes - Lecture 2: Marginal Revenue, Marginal Cost, Fixed Cost

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28 May 2020
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Chapter 11: costs and profit maximization under competition. Conditions: the product being sold is similar across sellers, there are many buyers and sellers, each small relative to the total market, and/or many potential sellers. Total cost: fixed cost + variable cost. Implicit cost: does not entail monetary outlets; ex: opportunity cost. Marginal revenue: change in total revenue from selling an additional unit. Marginal cost: change in total cost from producing an additional unit. Profit = (p - average cost) x quantity. You should keep producing as long as mc is equal to the price. Max profit is where the 2 lines intersect: profit is positive, as long as price > average cost, profit is negative, price is < average cost, profit is zero, price = marginal cost. Mc curve intersects at the minimum point of ac. Whenever mc < ac, it must pull the ac down. When mc > ac, it must pull the ac up.

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