SOC 104 Lecture 27: Soc 104 - 27th class
Document Summary
How much they like each letter of the alphabet. Compare mean ratings of own first and last initials to overall liking across all subjects of those first and last initials. Name letter task measures self-esteem: a person"s overall self-evaluation or sense of self-worth, is the name letter task automatic, an automatic process is, unintentional/spontaneous, efficient, uncontrollable fast implicit/nonconscious. First associate pleasant words with self then unpleasant words with the self. Difference in the scores indicates your self esteem: a larger difference means that you have a higher self esteem. Good way to measure this construct: an automatic process is, unintentional/spontaneous, efficient yes fast - very quick implicit/nonconscious no not aware, uncontrollable no we are not because were not aware what its testing. Standard personality measures/attitude measures (e. g. , surveys, questionnaires, interviews) What say, how act, who choose, etc. when able to deliberate and control responses. A person"s overall self-evaluation or sense of self-worth.
