PSY 321 Lecture Notes - Lecture 14: Semantic Equivalence, Emic And Etic, Content Validity
Document Summary
Important area of study due to work globalization. Etic approach - makes comparisons across cultures to find out what might be universal in human behaviors. Emic approach - what is different across cultures. Most research on organizational psychology issues conducted u. s. and western countries. Ethnocentrism - tendency to use our own culture as the standard by which to judge and evaluate other cultures. Viewing deviations as abnormal, error, or negative (emic approach) Comparing mean scores on a construct (ie. cwbs) assumes no cultural differences in interpretation. Is the content of the item relevant to the culture. Ie. smiling may not be normal in japan to show that you enjoy your work. Cvi scores indicate degree of agreement among sme raters. Inter-rater reliability - how consistently people rate each item in terms of relevance. Statistical test depends on number of raters and level of measurement. We cannot take mean scores between two cultural samples at face value.
