37:533:301 Lecture Notes - Lecture 19: Dollar General
Document Summary
Question: dollar general uses a low-cost strategy as a company. They want to bring in more customers by keeping prices low. The company will want to minimize the costs associated with recruiting job applicants, focusing on a local labor market. The company will need to increase the target area for recruiting applicants beyond the local area to ensure they get a lot of applicants with the right customer service skills. The company will focus on conveying a strong value proposition that attracts highly educated applicants. The company would use the same recruitment process it would use if it had a differentiation strategy since strategy does not change how recruitment is done. Recruitment in practice: organizational demands: company characteristics. Internal versus external recruitment: larger organizations are more likely to have formal succession plans, replacement charts, job posting systems and employee inventories.