PSY-8 Lecture Notes - Lecture 17: Normative Social Influence, Psych, Social Influence
Document Summary
Normative social influence the need to be accepted. Humans are by nature a social species from other, we get emotional support and affection, share enjoyable experiences. Research on individuals who have been isolated for long periods of time indicates that being deprived of human contact is stressful and traumatic. Implicit or explicit rules a group has for the acceptable behaviors, values, and beliefs of its members. Conforming to others in order to be liked and accepted by the. May be limited to public compliance without private acceptance. Solomon asch"s (1951) participants guess which line is the same length as the black line on the left. Thought that conforming would not be at play since answer was so obvious. On some trials, 6-8 others gave wrong answer. People were almost always correct when performing alone. Made many more errors after others" incorrect judgments so they conformed and gave wrong answer. Even when we know the right answer.
