PSY-1 Lecture Notes - Lecture 25: Milgram Experiment, Stanford Prison Experiment, Elaboration Likelihood Model
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Used if the person cares or will think about it. Used if the person doesn"t care too much or won"t think about it too much. If your aware of it, you"re less likely to be persuaded. When you"re emotionally/cognitively tired it"s easier to be persuaded. If you say it out loud, you"re more likely to stick with that belief. Using others when you"re unsure and want to be right. Looking at others to know how to act. Not because you don"t know what to do. Will people follow others even when you know they are wrong. Found that most of the time they will. 70% gave the wrong answer at least once. As long as one dissents, the effect stops. When the task is ambiguous the more likely you"ll go with the group. When the group is attractive the more likely you"ll follow. The lower your status the more likely you"ll follow.
