PSYC 2310 Chapter 7: Ch_7_-Persuasionb
30 Sep 2015
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Social psychology- chapter 7: persuasion persuasion: a communication that"s designed to influence a person"s attitude & behaviour. *can be deliberate (e. g. through advertisements) or less formal (e. g. *can be deliberate (e. g. through advertisements) or less formal (e. g. arguments you hear from a friend) Factors the influence type of processing used: 2 distinct factors: your ability to focus & your motivation to focus. Audience: individual difference factors, such as age, gender, & personality traits, can influence the persuasiveness of msgs. Six principles of persuasion: robert cialdini identified 6 principles for successfully influencing people, reciprocation. We comply w the requests of those who have done us a favour. We comply w a request is other ppl & those who are similar to us are also complying. We tend to follow many others & similar others. This principle is particularly effective when the social situation is unclear.
