COM 31800 Lecture 9: 02122019

• School: Purdue University
• Department: Communication
• Course: COM 31800
• Professor: Maria Venetis

Document Summary

Variables that influence group conformity: group size, #s of dissenters, difficulty joining the group/indoctrination, reference groups, communicator characteristics. Social impact theory: the impact of an individual on a target person is a function of 3 factors, strength: how important the person is two your or how much authority they have. Immediacy: effect by source being close (geographically) or temporarily close (time: number of sources overall, psychosocial law, the greatest social impact occurs when a single source appears. (there"s no one and then there is someone. ) As more sources appear, they have less impact. Group size continued: when making a decision in a group, people are motivated by: We conform to the group b/c we think the group is correct and we want to be correct. This type of influence is stronger when you respond in private: normative influence: wanting to be liked and accepted.