ECON 102 Lecture Notes - Lecture 3: Root Mean Square, Opportunity Cost, European Cooperation In Science And Technology

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All rms demand inputs, engage in production, and produce output. Firms also have an incentive to maximize pro ts and minimize costs. Production: the process by which inputs are combined, transformed, and turned into outputs. Firm: an organization that comes into being when a person or a group of people decides to produce a good or service to meet a perceived demand. All rms must make several basic decisions to achieve what we assume to be their primary objective maximum pro ts. Pro t: the difference between total revenue and total cost, pro t = total revenue - total cost. Total revenue: the amount received from the sale of the product (q p). Total cost: the total of (1) out-of-pocket costs and (2) opportunity cost of all factors of production. The term pro t will from here on refer to economic pro t.

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