ECON 102 Lecture Notes - Lecture 5: Average Variable Cost, Fixed Cost, Variable Cost

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Output decisions in the long run are less constrained than in the short run: Firms can choose their scale of plant and change any or all of its inputs. Firms are free to enter and leave the industry. Managers simultaneously make short-run and long-run decisions, making the best of the current constraints while planning for the future. We begin our discussion of the long run by looking at rms in three short-run circumstances: Firms that suffer economic losses but continue to operate to reduce or minimize those losses. Firms that decide to shut down and bear losses just equal to xed costs. Breaking even the situation in which a rm is earning exactly a normal rate of return. Total revenue (p = : normal return to investors. A pro t-maximizing perfectly competitive rm will produce up to the point where p*=mc. Pro t is the difference between total revenue and total cost.

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