MUS 149 Lecture Notes - Lecture 12: Vertical Integration, W. M. Keck Observatory, Jennifer Lawrence
13 Jul 2016
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Document Summary
How the global box office is changing hollywood. Growing audience is affecting the way movies are made. International ticket sales are becoming more important whereas domestic ticket sales used to be where most of the money came from. Motion picture association of america (mpaa) said almost 70% of box office revenue are from international markets. Potential overseas ticket sales determine whether or not a studio executive gives the go- ahead to a movie. Films have become fairly universal in theme instead of being culturally specific (like fast. Less effort is being put into making/delivering sophisticated storytelling. Actors are being chosen according to whether or not they will resonate with audiences in targeted markets. Chinese box office revenues grew by 36% last year to make it the world"s second biggest movie market after the us. Comedy is a challenge because much of the movie humor is american and doesn"t always play well in other countries.
