COMM 3444 Lecture Notes - Lecture 7: Social Comparison Theory, Appeasement, Body Shape
4 Aug 2018
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Some argue that women are making inroads by being represented in ads as equal to men and shown as contemporary women. Wolin maintains that portrays of women in ads are becoming slightly less stereotypical. Mirror states that advertising re ects values that already exist. Mold argument states advertising is able to shape the values of the audience. Sexual objecti cation is the experience of being treated as a body valued predominantly for its use to others. Sexual objecti cation occurs whenever a woman"s body, body parts, or sexual functions are separated out from her person, reduced to the status of mere instruments. To be sexually objecti ed is to simply be seen as an object available for use, consumption, or the sexual pleasure of others. Objecti cation theory posits that girls and women are typically acculturated to internalize an observer"s perspective as a primary view of their physical selves.
