Sociology 2172A/B Lecture Notes - Lecture 9: Teddy Bear, Hoodie, Empty Spaces

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

There will be a question on the exam about subaru outback ad it"s i(cid:373)porta(cid:374)t to (cid:374)ot ask people (cid:449)hat (cid:449)ould the(cid:455) do (cid:271)ut in fact seeing what they do. Representation of women: what are the some of the stereotypical things about women in ads, characteristic represented of women. Not very rational not good at the work place. There are more differe(cid:374)(cid:272)es a(cid:373)o(cid:374)g (cid:373)e(cid:374) a(cid:374)d (cid:449)o(cid:373)e(cid:374) tha(cid:374) (cid:862)(cid:271)et(cid:449)ee(cid:374) (cid:373)e(cid:374) a(cid:374)d (cid:449)o(cid:373)e(cid:374)(cid:863) So, men and women are different but not so different: picture of a man sitting sharply while two other women laying on him looking too weak and dozy. Which is something that we see since we were little kids. The way men and women represented in advertising it is very hard to see women represented in a positive way. Women are tied to the home less functional = not able to function in executive roles. The(cid:455) sho(cid:449) o(cid:374)l(cid:455) parts of (cid:449)o(cid:373)e(cid:374)"s (cid:271)od(cid:455) objectifying them.