COMM 3444 Lecture Notes - Lecture 6: Social Support, Communication Theory, Reference Group
4 Aug 2018
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Public opinion expression: when an opinion is voiced towards acquaintances or strangers. Ways to conceptualize public opinion, different understandings of the term. Public opinion as aggregation of individual opinions. Public opinion as a range of expressible views, not just think to ourselves. Some opinions not expressible, extreme views-this is not this^^ Explains when individual people are more or less likely to express their views and how they derive perceptions of public opinion, willing to express. Noelle-neumann came from the nazi regime, how do people come to conform to extreme contexts. According to spiral of silence theory, expression of opinions is shaped by fear of isolation. Individuals avoid the expression of their opinions, if they think others do not share their view, out of fear of becoming isolated or marginalized by others. You don"t want to be too different, too far out there, too intense of view. Relevant when talking in public situations, context.
