COMM 250 Lecture Notes - Lecture 12: Influence Of Mass Media, Pluralistic Ignorance

• School: University of Maryland
• Department: Communication
• Course: COMM 250
• Professor: Susan Hubbard

Document Summary

Elisabeth noelle neumann: interested in how the media influences public opinion & what happens when people express their opinions on topics which the media have defined for us. Prediction 1: those who perceive they hold the majority viewpoint will speak freely about their opinions. Prediction 2: those who perceive they hold a minority. Focus of sst: public opinion viewpoint will remain silent for fear of isolation: public (three meanings): Public suggests that it is open to everyone (public space: the library) This is something that happens in our lives (theory talks about how we process information and how we gain meaning and how it affects our behavior: opinion. Vary in intensity and stability: public opinion towards a topic. Intensity- strength of our opinions (dislike vs. despise) A level of agreement of a particular population. The collective sentiments of a population on a particular. Public opinion is a dynamic process (changeable, public.