BUSMHR 2500 Lecture Notes - Lecture 17: Think Different, Ebay
23 Oct 2018
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Document Summary
Everyone has incredible stories to tell and it"s important to get good at conveying these stories to others: this is because as an entrepreneur you must influence and inspire people. The storyteller can control or heavily influence the messages of their stories: the best speakers are just storytellers. Stories are powerful because: they involve different parts of the brain. This is because stories usually create visual images and often contain situations that are emotional charged, like adventures and challenges: they frequently have emotional sentiment to them, they"re non-threatening. This is because stories are often framed to other people or fictional characters rather than the audience. This encourages an open mindset as your audience becomes less defensive than if the story were about themselves: we often identify with some of the characters and can easily relate to them. Imagery makes it easier to convey and remember stories/their main points faster.
