COMM 3445 Lecture 15: Crisis Case Study 11-02-18

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 3445
• Professor: John Guilfoil

Document Summary

They had an awards ceremony event to which reporters were invited. A reporter picked up an internal mpa newsletter which contained far-right opinion columns from the organization"s future president. The author is a police officer for the arlington pd (also represented by jgpr) who responded to reporter inquiries very quickly. Released a statement and put the officer on leave pending an investigation. Said that his columns did not represent the values of the arlington pd. The mpa (represented by of jgpr because of conflict of interest) released a so-so statement hours later saying that they were sorry about the situation. The mpa wanted press at their event to increase coverage and boost membership, but ultimately having press there led to the discovery of the offensive columns published in their newsletter. Take down the offending information (don"t just delete the link from your website like the mpa)