COMM 3445 Lecture Notes - Lecture 2: The Boston Globe, Dennis Amiss

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 3445
• Professor: John Guilfoil

Document Summary

Press releases marked for immediate release are not copyrighted because they are information that is meant to be released. Reporters will often copy verbatim from press releases in order to produce stories. A media advisory is different from a press release because it is more like an invitation and provides information about an event that reporters can then copy into public calendars. Press releases are written by pr firms on behalf of the clients they represent and are sent to media who will then report on the content. This happens in part because there are not enough reporters to go around so pr firms produce the content. A nbc interview went to commercial, probably because producers knew that something was happening. When two commercials from the same company air consecutively, it is a sign that something is amiss. The walsh administration did not receive deference from the boston globe in 2016 when a.