COMM 3445 Lecture Notes - Lecture 4: Crisis Management, Investor Relations

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 3445
• Professor: John Guilfoil

Document Summary

If journalists like you, more often than not, they are not going to screw you over. If they do not like you, more often than not, they will screw you over. One of the core disciplines of communications and public relations. Media relations is hard to measure and most people don"t know they need it. Ethics and morals, and interpretations of them, guide how you develop and use relationships. Pr companies have policies on dealing with the media and vice versa. Reporters and publicists have their own rules, too. Every media request and public release needs to go through the pr person. Employees need to be trained not to talk to the media, and the media needs to know that they can come to you. March 28, 1979, first unintentional release of radiation. No spokesperson from tmi to talk to the media. Employees have no idea what is going on.