COMM 1101 Lecture Notes - Lecture 2: Local Exchange Trading System, Social Forces, Carbon-13 Nuclear Magnetic Resonance
27 Apr 2017
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How communication has been studied: rhetorical tradition, 5th century bce in greece, communication as persuasion. Rhetoric key to persuading others in courtrooms, legislative bodies, etc. Gorgias (truth is relative) v. plato (truth is truth) Aristotle: rhetoric is the (cid:498)art of discovering all available means of persuasion in a given situation. (cid:499) Based on system of (cid:498)seven liberal arts(cid:499) Rhetoric was a key part of the trivium. Society dominated by monarchy and the church. Rhetoric focused on flattery, aesthetic ways of communicating. Period of political empowerment by the people. Science and reason are the path to human knowledge. Morrill land grant acts of 1862 and 1890. Public speaking as key element in a democratic society. Woman"s college of the university of north carolina. 2) the behavorist tradition: mid 19th century, elocution movement, communication as science, communication is predictable. 1914 national association of academic teachers of public speaking. Implications of debates: what you are taught.
