COMM 1101 Chapter Notes - Chapter 1: Social Forces, Relativism, System On A Chip

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Dale Herbeck

Document Summary

Mehrabian studies (1967)- non-verbal elements of a message concerned with how people express feelings and attitudes: 7% verbal (words, 38% vocal (tone and rate, 55% visual (facial expression) I have a dream (1963) crowd of 250,000 at lincoln memorial. Almost a disaster speech was formal, sober, high-minded, abstract speech. Felt he was losing the crowd, and started making unwritten remarks. Shows power of language and importance of nonverbal elements (tone and cadence) Employs rhetorical devices like anaphora, repetition of a phrase at the beginning of a sentence. Modern days need a wide range of communication skills due to the various platforms that we communicate through. Comm differs from other soc sciences bc it focuses only on exchange of messages to create meaning. Comm has long history, and the ability to speak persuasively and effectively has also been important. Communications are affected by: cultural differences, cognitive abilities and social norms. Apply critical thinking skills to communication experiences to learn and improve.