PY - Psychology PY 100S Lecture Notes - Lecture 3: Max Wertheimer, Classical Conditioning, Operant Conditioning

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20 Sep 2016
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The whole is more than a sum of the parts. Sigmund freud: unconscious causes of behavior, causes (of behavior) are within the individual, id, ego, superego. First psychology laboratory in the united states at harvard university in the late 1870"s (mostly to demonstrate to his students) G. stanley hall actually establishes the first research laboratory at john hopkins university in. Looked at the ongoing stream of mental activity that shifts and changes. Ivan pavlov: russian physiologist, first laboratory investigation of the conditioning of behaviors, identified classical conditioning. John b. watson: founder of behaviorism, focus study on observable phenomena (not consciousness!) B. f. skinner: operant conditioning, studied the effects of consequences on behavior. Superego: the perfect way a human should act. Interested in how the environment (experiences) make future behavior more or less likely b. Many individuals or organizations don"t want you to think critically! Middlemist, matter & knowles (1976: studied social anxiety in men using public restrooms.

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